New Concepts Celebrate Johnston Grand Opening on February 2

  • Alison Cate |
  • | Retail

On Saturday, February 2, we will be hosting a celebration of our two new shopping concepts joining the Johnston headquarters facility, Styled by Goodwill and our new Outlet Store.


Styled by Goodwill is a curated shopping experience with high-quality items, designer labels, collectibles plus items in line with current home and fashion trends selected from our donated inventory. The concept launched in November as a pop-up shop in Historic Valley Junction through the holiday season. Due to demand, Goodwill of Central Iowa chose to continue this venture at the headquarters facility. It is now open, located in the storefront space previously occupied by the Goodwill Career Connection Center, which has relocated to another space within the building.

Sunday’s Grand Opening will feature two guest curators bringing their own unique thrift style to the boutique.

Sophia Ahmad will join us Saturday from 11:30 am – 12:30 pm to share her curated collection of clothing and home decor, sourced from Goodwill donations.

Sophia serves as senior director of development at Mercy Foundation in Des Moines by day, as well as a member of the Des Moines Symphony Academy piano faculty. She has a passion for sustainability and is an avid thrifter, having shopped at and donated to Goodwill since she was a child (her dress and earrings in her headshot are pre-owned!) Her style is classic modern with a hint of humor.

Our second guest curator at Saturday’s Grand Opening event in Johnston is Beau Fodor. Beau’s career spans the industries of fashion (internship at POLO/Ralph Lauren!), beauty, retail, hospitality, publishing, home interiors and more. He is also the owner of PANACHE, a highly successful catering and special events company. The result of this unique background is an unparalleled sense of style.

Shop Beau’s collection of curated home decor and accessories he describes as “progressive, cost effective, utilitarian.”


The new Outlet store is the second of its type in the Des Moines metro, offering items that have not sold in the traditional retail stores at a steep discount. Most items are priced at $1.29 per pound. It opened on Monday, January 14, and the entrance is located in the former donation drop-off area, next to the traditional retail store.

More 104.1 will be broadcasting live from 11 am – 1 pm, and we’ll have opportunities to enter to win great prizes all day long! At our Outlet store, you could enter to win a two-minute shopping spree. Styled by Goodwill will hold a drawing for a $25 gift certificate.

On Saturday, February 2, all guests will receive 10% off at the traditional thrift store all day long (excluding new goods).

Watch this video to learn how to access all three shopping options in Johnston.

This is one party you won’t want to miss! We hope to see you there.

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