Goodwill of Central Iowa Introduces New Director of Marketing

  • Goodwill of Central Iowa |
  • | News

This month, Goodwill of Central Iowa welcomes Carly Flaws, Director of Marketing, to the leadership team that oversees the 22-county region in Central Iowa. Flaws will work alongside the team to deepen community connections and create understanding around the Goodwill of Central Iowa brand in an effort to provide the best service to the people coming through Goodwill’s doors.

Flaws has over 10 years of experience helping companies create and execute strategic marketing plans. She has a rich background in digital marketing, content and branding.

Before joining Goodwill of Central Iowa, Carly was a member of the marketing leadership team at Intoxalock. While there, she focused on establishing the company as an industry leader through B2B and B2C marketing strategies, brand positioning and strong lead generation tactics. In her time with Intoxalock, the company grew their active customer base over 200% and became the nation’s second largest ignition interlock device provider.

“Carly’s experience, passion for innovation and desire to build a strong organizational culture will strengthen Goodwill’s ability to support the needs of the Central Iowa region,” Jackie Norris, Goodwill of Central Iowa CEO and President said.

“I’m so excited to join the Goodwill of Central Iowa team! There’s an incredible opportunity to educate the community on all the amazing things we do and I can’t wait to help tell that story,” Flaws said. “If I had to summarize my key learnings from my first few weeks on the team, it’d be that we are, indeed, better together. Our community has so many amazing resources that work together to provide the best opportunities for those around us and I’m proud to represent Goodwill as we play our part in helping people who want to work have the opportunity to find employment.”

About Goodwill of Central Iowa
Goodwill of Central Iowa is a social enterprise, using a donated goods retail infrastructure from 17 stores and an e-commerce platform to fund services improving the quality of life for anyone facing a barrier. Through a variety of programs with industry-recognized certifications, personalized support and strong community connections, Goodwill of Central Iowa believes in helping individuals to create purpose through the power of work. These efforts contribute to an improved social and environmental outcome, impacting the global community at large. Learn more about Goodwill of Central through our website, Facebook, Instagram, Twitter or LinkedIn.

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